Conversion Tracking · Scale tier

Tell Meta, Google, and TikTok when calls convert.

When your AI receptionist books a job — on a phone call or in website chat — we send the conversion event straight to your ad platforms. Smart Bidding optimizes on booked jobs, not just clicks.

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$299/mo · Meta + Google Ads + TikTok included

Your ad campaigns can't see phone conversions.

When a customer clicks your ad, visits your site, and calls your number, the ad platform only sees the click. If they book a $500 job, Meta and Google never find out. They optimize for clicks — not revenue.

72%

of local-service conversions happen over the phone.
If your ad platform can't see them, it can't optimize for them.

Three steps. No engineering.

You connect your pixel. We handle the rest. No code required.

Connect your platforms

Authenticate your Meta, Google, and TikTok accounts in the RingReady dashboard. No Developer Mode or custom servers required.

AI detects conversions

The agent handles the call. If it books an appointment or collects payment, the AI flags the call as converted in real time.

Events fire server-side

We push the conversion event via Conversions API (CAPI) with click IDs (fbclid, gclid) and customer details for match-rate optimization.

What it looks like in practice.

From click to server-side event match. A seamless data flow.

Live execution timeline

The Conversation

10:14 AM · Click

Customer searches "hvac repair near me" and clicks your Google Ad. Our script captures the click identifier (gclid).

10:17 AM · Call

Customer calls your number. The AI receptionist answers, answers pricing questions, and texts them a booking link.

10:21 AM · Booked

Customer selects a slot and books. The AI receptionist marks the conversation as a conversion.

10:22 AM · Fired

RingReady server pushes the event to Google Ads. Google matches the event to the search click. Your campaign updates.

API Payload

Google Ads Measurement Protocol

Event: Booked_Appointment

200 OK

Meta Conversions API

Event: Schedule

200 OK

Included on Scale.

Conversions API integration for all supported networks. Meta, Google Ads, and TikTok. No per-event fees.

Professional

$59 /mo

Included calls, SMS, basic AI

Common questions

What ad platforms are supported?

Meta Conversions API (Facebook & Instagram), Google Ads (via Google Analytics 4 Measurement Protocol), and TikTok Events API. All three are included in the Scale tier with no additional cost.

Do I need to write code to set it up?

No. Setup is fully oauth-based or pixel-ID-based in our wizard. You don't need a developer, and you don't need to configure a server-side container like Google Tag Manager Server-Side.

How does it match offline phone calls to web clicks?

When a visitor visits your site, our script captures click identifiers (like fbclid or gclid) and user properties, and saves them in local cookies. If they call, our system matches their phone number or session to their web session and sends those click identifiers along with the Conversions API call. For direct callers who didn't visit the site first, we match via email or phone numbers.

What's the impact on ad performance?

Ad platforms' machine learning relies on feedback. If you feed them only link clicks, they find clicky users. If you feed them actual bookings, they find customers who book. Most customers see a 20–40% drop in cost-per-acquisition (CPA) within 30 days of turning on conversion tracking.

Is it HIPAA compliant?

Yes. We don't send call transcripts or specific health detail in the conversion payload. We only send standard conversion hashes (e.g. hashed email, phone, conversion event name "Schedule") to optimize matching without exposing protected health information.

Stop wasting ad spend on dead leads.

Send real booking events back to Meta, Google, and TikTok. Let smart bidding find the callers who convert.

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